AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.”

Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. It’s about addressing the citizen. In this presentation, Publicis Groupe’s Rishad Tobaccowala, brings forward his latest insights on emerging technology, data and the unique opportunity that we all have to connect in 2019 and beyond.

Please watch the talk here.