4A’s Virtual Finance Committee Meeting – “MSA Hidden Issues”, September 23, 2020

To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more. Impact of COVID-19 on agency new business is featured.

R3 New Business League Global and US – July, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

4As COVID-19 RTO Virtual Conference – How to Build Your Action Plan for Return to Office |

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

4As and ANA 2020 Best Practice Guidelines for Agency Search Consultants Paper

Given the important role agency search consultants play in helping clients and agencies find the right partner, the 4A’s is pleased to have partnered with the ANA on 2020 Best Practice Guidelines for Agency Search Consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process […]

R3 New Business League Global and US – June, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

“Your Pipeline & the Buyer’s Journey” – 4A’s National New Business Committee Meeting (7-30-20) |

“Your Pipeline & the Buyer’s Journey,” with Robin and Steve Boehler of Mercer Island Group, was recorded on July 30, 2020, during the 4A’s National New Business Committee meeting. View the webinar and deck here.

“Activating New Pricing Strategies Starting Tomorrow” |

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

4A’s New Business Committee Marketing Automation Software Discussion |

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

R3 New Business League Global and US – May, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

4A’s Survey – Analysis of Agency Costs Survey Report

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]