MPF 2019 Win Without the (Winning) Work

Management Services

    Chris Shumaker | Former CMO, The Martin Agency, FCB Worldwide, Publicis USA and Grey NA Download presentation deck Clients evaluate the entire pitch process, not just one meeting—so the agency without the best work on a given day could still win the business. So the agency should provide a superior experience throughout the […]

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

R3 New Biz League Global and US – March 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: May 2019

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

BenchPress Agency Survey 2019

Research Services

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

10 Ways To Advertise Your Advertising Agency

Research Services

You’re probably not advertising your advertising agency.  Peter Levitan offers ten ideas to drive business.

Thought Leadership for New Business

Research Services

Agencies can use thought leadership to win, retain, and grow client businesses.  Michael Gass of Fuel Lines makes a compelling argument for the benefits of thought leadership and offers examples of agencies that are doing it well.

R3 New Biz League Global and US – February 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

Marketing Trends Report

Research Services

Agency Spotter’s annual report highlights agency search trends.

R3 New Biz League Global and US – January 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Brands on the Brink

Research Services

Subtle shifts can indicate that a brand is on the brink of agency review.  Michael Gass of Fuel Lines offers insight into striking at the right moment.