Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

R3 New Business League Global and US- June, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: June 2019

The Post-Pitch Follow Up

Research Services

Peter Levitan explains why once you’re connected, you should stay in touch and follow up with your future client.

Webinar: The Top Ten Things I’ve Learned In Thirty Years Of New Business Fun

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 4, 2019 by Diane Fannon of The Richards Group.
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Streamlined Strategy for New Business

Research Services

With “tidying up” Marie Kondo style all the rage, learn how to apply these same principles to your new business strategy with advice from Tim Williams of Ignition Consulting Group.

Webinar: Perspectives on New Business and Client Relationships

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

CMO Average Tenure Decreases to 43 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Webinar: Our World in Transformation – What does it mean for growth?

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

R3 New Biz League Global and US – April 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2019

MPF 2019 Win Without the (Winning) Work

Management Services

    Chris Shumaker | Former CMO, The Martin Agency, FCB Worldwide, Publicis USA and Grey NA Download presentation deck Clients evaluate the entire pitch process, not just one meeting—so the agency without the best work on a given day could still win the business. So the agency should provide a superior experience throughout the […]

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

R3 New Biz League Global and US – March 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: May 2019