The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
4A’s members believe that there is an opportunity to evolve the labor billing rate process through a transparent, efficient and mutually beneficial sharing of industry labor rate information among marketers and agencies, and by providing best practice guidance related to market-based labor rates. This 4A’s 2015 Labor Billing Rate Survey Report, which covers actual hourly […]
The National Association of Black-Owned Broadcasters (NABOB) has recognized 4A’s President and CEO Nancy Hill with its annual National Service award for her advocacy of and commitment to best practices in non-discrimination policies for vendors.
Recent publicity related to client payment terms prompted the Association to conduct a member survey on existing agency billing practices and client payment terms as a means to provide a factual foundation for marketplace consideration.
Recently, the 4A’s Out-of-Home Media Committee Chair Norm Chait of MediaVest sent an email to media vendors requesting the Traffic Audit Bureau IDs to be included on all vendor proposals that are sent to agencies.
Recently the 4A’s Media Measurement Committee decided to survey all set-top box vendors about their offerings and capabilities.
In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.