Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that.

Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy.

In this video interview with Beet.TV, 4As EVP for government relations Alison Pepper says agencies are having to live with the new regulated environment – but they deserve a consistent approach.

Watch the interview and read more at Beet.TV