New CMO=New Agency |

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

Creative Monitoring Services |

Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

This 4A’s position paper provides agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

Marketing & Communications

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

See It & Be It: Black (Ad) Lives Matter—The Industry’s Biggest Diversity Problem

4A's Member

Ad Age‘s Ken Wheaton recently penned an article for the magazine on how the discussion on gender equity in the ad industry mustn’t eclipse its need for racial diversity. He wrote: “the overwhelming majority of talk about diversity over the last few months has been about gender rather than race. Perhaps it’s easier to talk […]

4A’s Transformation Conference Heads West to Los Angeles in 2017

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the J.W. Marriott in Los Angeles from April 2-5, 2017

The 4A’s Reveals Winners of the 2016 Partner Awards

Marketing & Communications

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

Mastering the Dynamics of Project Review |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Mastering the Dynamics of Project Review moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Bill Duggan, Group Executive Vice President at ANA, Tom Finneran, EVP, Agency Management Services at 4A’s, and Dave Lubeck, EVP, Executive Director at Unbound/Bernstein-Rein Advertising.

4A’s MSA Guidance: Data Security – The Rules of the Road

Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.

ANA/4A’s Agency Reviews for Project Work Guidance Considerations

An ANA/4A’s task force has developed ANA/4A’s Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.