Allen & Gerritsen (A&G) and the Museum of Science marketing and design teams have delivered a fresh perspective on how the Museum of Science looks, feels, and sounds to the world inside and outside the iconic building that connects Boston and Cambridge. Created with an eye towards the future of STEM learning, the campaign inspires kids and adults, educators and donors, employees and volunteers to do one simple thing: Just Imagine.

Allen & Gerritsen has announced that Brian Babineau has joined the Boston-based advertising agency as Chief Strategy and Engagement Officer, a newly created role in which he will be a part of the Executive Leadership Team and will oversee brand strategy, engagement strategy and media and distribution strategy.

Reimagining media as distribution channels continue to evolve

4A’s Management Practitioners Forum (Monday, March 21, 2016) – If You Build It, They Will Stay moderated by Andrew Graff, CEO, Allen & Gerritsen. Panelists include Eileen Benwitt, EVP, Chief Talent Officer at Horizon Media, Michael Burns, Head of Export at IPA, Diane Fakhouri, Sr. Partner, Executive Director of Learning & Development for North America at Ogilvy & Mather Worldwide, and Jennifer Frieman, Chief Talent Officer at Momentum WW.

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Mastering the Dynamics of Project Review moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Bill Duggan, Group Executive Vice President at ANA, Tom Finneran, EVP, Agency Management Services at 4A’s, and Dave Lubeck, EVP, Executive Director at Unbound/Bernstein-Rein Advertising.

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Organization Structures & Servicing Models by Andrew Graff, CEO, Allen & Gerritsen.

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Navigating Demystifying the Lumascape moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Andy Monfried, Founder and CEO at Lotame, Oded Napchi, CMO at Hiro Media, Jim Price, CEO & President at Empower Media Marketing, and Chris Morgan, Vice President of Sales at Moat.

Jennifer Putnam joins Allen & Gerritsen as new Chief Creative Officer.

Allen & Gerritsen (a&g) announced today that it has been named the agency of record for Friendly’s Ice Cream LLC.

By linking the familiarity of everyday life to curiosity and passion for discovery, the Museum of Science, Boston’s new multimedia ad campaign created by Allen & Gerritsen, reminds people of all ages that the Museum is a place of lifelong learning.

Allen & Gerritsen (a&g) has announced the addition of Julie Coulton to the position of Senior Vice President of Media Strategy & Analytics. She will report to Majja Dennis, who was also promoted from EVP/Marketing to Chief Client Officer.

Focusing on the passion New Englanders have for great pizza and the place it has assumed in the fabric of the region, Papa Gino’s launched a new advertising campaign this week, created by Allen & Gerritsen.