Agency Search 
Site Search 4A’s and ANA Issue First-Ever Guidelines for Competitive Project Reviews
The 4A’s and ANA have issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.
Leveraging Expertise & Scale (aka Conflicts) |
A 4A’s team discussed the topic of Leveraging Expertise & Scale (aka Conflicts) at an ANA Agency Relations “Members Only Conference” recently. The outline of their conversation is included here for 4A’s members to review.
4A’s Board of Directors Announces Unanimous Support to Make Ad-ID the Industry Standard
The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.
Industry Groups Urge Marketers to Address Online Piracy & Counterfeiting
The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.
ANA/4A’s Procurement Survey Final Report | “Procurement: The Good, the Bad and the Ugly”
In order to take the pulse of the industry on the current state of marketing procurement, the ANA, in partnership with the 4A’s, conducted a survey to measure practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. The survey was conducted online during March 2010 among a total sample of 225 respondents.
The 4A’s Compensation Dialogue Process |
The 4A’s outlines a logical, bi-partisan process for evolving dialogue between marketer and agency that can add credibility to compensation discussions, demystify compensation parameters and restore confidence in working relationships between marketers and their agencies.
ANA/4A’s Release Compensation Guide |
The complexities inherent in Cost-Plus Fee and Labor-Based compensation arrangements can sometimes result in confusion and misunderstanding. The 4A’s and the ANA offer this downloadable guide to help advertisers and agencies better understand the compensation process
Guidelines for Effective Client/Agency Compensation Agreements |
The American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA) offer this position paper to use as a guideline for creating and maintaining effective advertiser and agency compensation agreements.