The campaign, “Choose Wisely,” was created pro bono for the Effies and reminds agencies and marketers that every person, every discipline, every step and idea has the potential to change the outcome and effectiveness of the work. The North American Effies’ Call for Entries opened in early September and deadlines run from October 11-November 6, 2017.

4A’s Management Practitioners Forum (Monday, March 27, 2014) – Bailey Lauerman: Building the Agency of the Year by Julia Doria, EVP, Chief Marketing Officer, Bailey Lauerman, and Doug Hagge, EVP/Chief Strategy Officer, Bailey Lauerman.

Fletcher, who has more than 25 years’ experience building and leading top agencies, will help position Bailey Lauerman for anticipated growth.