“Simply Put, Diversity is Profitability” — Featuring Bianca Guimaraes, BBDO

4A's Member

Not even a full decade ago, BBDO associate creative director Bianca Guimaraes graduated from university with the same aspirations as any other hungry creative.

“The Minimalist” — Featuring Christopher Vega,
BBDO

4A's Member

BBDO copywriter Christopher Vega’s name is being heard a little more often, especially among groups of young and aspiring creatives.

“The Filmmaker” — Featuring Law Chen,
BBDO

4A's Member

It’s “the work, the work, the work” that goes down at BBDO on a daily basis, or in director Law Chen’s case: the shoot, the shoot, the shoot.

Sharona Shankar-King Joins BBDO New York as EVP, Head of Marketing Science

4A's Member

Sharona Sankar-King will be joining BBDO in the newly created role of EVP, Head of Marketing Science.

See It & Be It: Ad Agencies Need Young Talent

4A's Member

The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

The 4A’s Announces Winners of the 2015 Partner Awards

Marketing & Communications

The American Association of Advertising Agencies (4A’s) today announced the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies.

Joint Study From AOL And BBDO Turns Traditional View of Mobile Space on its Head |

Marketing & Communications

A joint study by AOL Inc. and BBDO reveals that 68 percent of consumer mobile phone use occurs in the home.

The Profit Imperative

Dana Perry, BBDO, and David Weiss, Interpublic, discuss profit and ad worth in this 2014 4A’s presentation.

BBDO Bolsters Its North America Planning |

Marketing & Communications

BBDO announced today that Matt Herrmann and Catrina McAuliffe have joined the agency to head planning in its San Francisco and Atlanta offices, respectively.