4A’s Launches Conscious Creative Movement with David&Goliath

4A's Partnerships

Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]

FootJoy Launches Spring Campaign With BSSP

4A's Member

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

Inspired by Nonna – BSSP Launches First Campaign for Michael Angelo’s

4A's Member

In a nod to its authentic Italian roots and heritage, premium Italian frozen food brand Michael Angelo’s is launching its first advertising campaign from new agency Butler, Shine, Stern & Partners.

NBA 2K Names BSSP Agency of Record

4A's Member

BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The cross-channel campaign will include television, digital content, partnerships and point of sale for both the console and mobile versions of the game.

4A’s Appoints Greg Stern as New Board Chair

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, today announced that Greg Stern, founding partner of BSSP, has been named chairman of the board. Effective October 1, Stern succeeds Bill Koenigsberg, founder and chief executive of Horizon Media.

Mitsubishi Motors Selects BSSP as Advertising Agency of Record

4A's Member

Mitsubishi Motors North America, Inc. (MMNA) today announced it has selected Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. The change comes as the brand looks to continue building momentum in North America and on the precipice of two important new vehicle launches.

BSSP Appoints David Eastman as COO

4A's Member

Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

Keith Cartwright Joins BSSP as ECD

4A's Member

Butler, Shine, Stern & Partners has brought on Keith Cartwright as Executive Creative Director, as part of its acquisition of Cartwright’s creative boutique, Union Made Creative.

Nature Made® Names BSSP Agency of Record

Marketing & Communications

Nature Made vitamin and supplement brand announces BSSP as agency of record.

2014 O’Toole Award Finalists Selected Winners to be Announced at 4A’s LA ‘Transformation’ Conference

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence