Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership […]

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

In a nod to its authentic Italian roots and heritage, premium Italian frozen food brand Michael Angelo’s is launching its first advertising campaign from new agency Butler, Shine, Stern & Partners.

BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The cross-channel campaign will include television, digital content, partnerships and point of sale for both the console and mobile versions of the game.

The 4A’s, the leading trade association representing the advertising agency business, today announced that Greg Stern, founding partner of BSSP, has been named chairman of the board. Effective October 1, Stern succeeds Bill Koenigsberg, founder and chief executive of Horizon Media.

Mitsubishi Motors North America, Inc. (MMNA) today announced it has selected Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. The change comes as the brand looks to continue building momentum in North America and on the precipice of two important new vehicle launches.

Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

Butler, Shine, Stern & Partners has brought on Keith Cartwright as Executive Creative Director, as part of its acquisition of Cartwright’s creative boutique, Union Made Creative.

Nature Made vitamin and supplement brand announces BSSP as agency of record.

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence