Minneapolis ad agency Campbell Mithun (NYSE: IPG) will hire its summer Lucky 13 interns via an online application soliciting brand-engagement ideas for taking the iconic Twinkies brand into the future.
With the 2012 election season heating up, Popeyesr Louisiana Kitchen and its digital AOR Campbell Mithun have launched a series of “Vote Handcrafted” videos in a campaign to end freezer-to-fryer chicken mediocrity.
Campbell Mithun’s 2012 Lucky 13 internship may end this week, but two of the eight summer interns—Marlena Jordan-Childress and Michael Santee—will stay as the newest employees in the agency’s Compass Point Media unit.
Campbell Mithun has developed campaign featuring circus performers creating three poses—a house, the ABCs and a wheelchair ramp—to depict how a community, working together, can serve those who are most in need.
No “-ing” is safe on the Internet in June, thanks to Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc., launch’n an app turn’n each “-ing” into an “‘n.”
Developed Campbell Mithun, the digital effort runs through May to support the restaurant’s Spicy or Mild Bonafide bone-in Chicken promotion that offers an in-restaurant opportunity for customers to proclaim themselves Spicy or Mild.
In its new “Treadmill” spot, Campbell Mithun runs a lawnmower on a grass-covered treadmill to demonstrate Toro’s Personal Pace technology for walk power mowers.
Campbell Mithun will hire its 2012 Lucky 13 interns based on a job application of 13 tweets, while 13 nonprofit Greater Twin Cities United Way partners compete via social-media vote to become the pro bono summer project tackled by the interns.
Campbell Mithun’s “Snow Globe” Spot for Toro conveys how universally victimizing a blizzard can feel and, for those with a suitable snow machine (Toro brand, of course), the joy of restoring control.
Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more than 2 million members in Iowa and South Dakota.
Campbell Mithun has been named the new agency of record by Cleveland-based KeyBank to perform brand-planning, creative and media-planning duties in markets nationwide.
Giles Martin joined the agency on October 17 and will lead its deeper infusion of data analysis and marketing ROI throughout its integrated communications and media offering.