January 07, 2016
Developed by the 4A's finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.
August 12, 2015
The research revealed in our new 4A's book proves investing in advertising and marketing strengthens brands and leads to increased stock price.
August 13, 2015
The 4A's Management division recently published two Management Matters: Agency Management and Ownership Transition and Corporate Social Responsibility. Why CSR?
July 28, 2015
2014 was another record year for the 4A’s Workers’ Compensation Program, with covered payroll growing to $9.3 billion and insured employees increasing to 139,000.
June 30, 2015
The 4A's Board of Directors has adopted a new 4A's position paper, developed by the 4A's Finance Committees, "Best Practice Guidance| Agency Compensation: Market-Based Labor Rates."
June 09, 2015
We're excited to bring you the inaugural issue of our monthly Research Insights newsletter.
January 20, 2015
Members of the 4A's legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability.
October 10, 2014
"4A's Client Audit Guidance" recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures.
August 13, 2014
It was another record year for the 4A’s Workers’ Compensation Program in 2013, with covered payroll growing to $9 billion and number of insured employees reaching 127,000.
August 11, 2014
The 4A's has analyzed the data from the recently released 2014 Employee Compensation survey report and developed a number of key observations presented in the paper, Advertising Agency Salaries: A Few Things You May Not Know.
July 31, 2014
The 2014 Employee Compensation final report, showing salaries as of March 31, 2014, has just been published.
June 16, 2014
The 4A's Data Security Awareness Guidance white paper was developed by members of the 4A's data security task force to elevate awareness of data security challenges.
May 15, 2014
This Research Insights covers four of the themes carried throughout 4A's Transformation 2014.
May 09, 2014
There has been a lot of industry discussion of agency performance incentive compensation and payment by results. However, there is little recent agency information on the prevalence of such arrangements, their structure, and their economic impact.
April 25, 2014
After conclusion of the 2013 Commercials Contracts negotiations and subsequent ratification, several issues came under review by the JPC and SAG-AFTRA that warranted further discussion and clarification.
April 25, 2014
On April 29, 2014, the ANA-4A's Joint Policy Committee will be conducting a seminar in Los Angeles to discuss what’s new in 2014 in regard to the SAG-AFTRA 2013-2016 Commercials Contracts.
January 17, 2014
4A's Research Services is proud to introduce GIG (Global Innovations Gateway), the go-to resource for the most innovative entrepreneurial ideas from around the world. It's a great online research tool for creatives, planners or brand managers.
December 03, 2013
The 2013 Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2012 agency data, is now available.
November 14, 2013
The 4A's and ANA are pleased to announce the Patent Assertion Information Aggregation and Dissemination Program (PAID).
October 14, 2013
An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies with annual gross income up to $75 million.
October 09, 2013
Learn how much consumers are spending in 10 categories (food & drink, housing, health, etc.) in each of the BRICS (Brazil, Russia, India, China, and South Africa) countries, as well as other valuable consumer trends.
September 23, 2013
The 4A's and ANA believe there is an opportunity to further improve the agency search process by developing best practice guidance tools around the subject of briefings throughout the agency selection process.
May 31, 2013
Recent agency experiences with patent assertion matters have led the 4A's to a few patent guidance recommendations for agencies.
April 25, 2013
Agencies can dramatically increase new business performance by learning to be more selective in the pursuit of client opportunities. The 4A’s new business committee has developed guidance “4A’s Opportunity Screening Criteria.”
March 27, 2013
A cross-industry task group has developed guidance and is advocating best practices that will help marketing services agencies interact more productively with client procurement groups and industry compensation consultants.
January 25, 2013
To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.
January 22, 2013
The 4A’s Client Public Relations Committee has released results from a recent survey designed to help agency leaders determine whether and how best to integrate public relations into their service offerings.
November 05, 2012
The 4A’s extends its welcome to the four newest additions to the law firms who participate in the 4A’s Legal Consultation Program.
August 14, 2012
This Project Management Matters includes techniques and approaches that will help you to manage your global/virtual account teams in a way that ensures consistent campaign execution, margin enhancement and client satisfaction.
August 14, 2012
"How to Build a Training Program at Your Agency," the newest booklet in the 4A's Management Series, is now available.
August 01, 2012
The 4A’s 2012 Labor Billing Rate Survey Report provides updated labor billing rate information which will allow all industry constituents to satisfy their respective due diligence responsibilities through marketplace-based information.
June 18, 2012
Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. The results of the survey were released at Cannes today in a segment entitled "Ending the Agency Talent Rotisserie."
June 13, 2012
The 4A’s announces the 2012-2013 Board of Directors and Board Officers following its Board of Directors’ meeting today in Chicago.
April 25, 2012
"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.
April 16, 2012
The 4A's legal consultation program is now in its 12th year. The feedback from the participating law firms and the 4A's members who have utilized this service has been excellent.
February 08, 2012
This issue of Human Resources Matters is focused entirely on training in agencies.
March 14, 2012
This discusses the background on data security issues, the difference between data security and disaster recovery, and offers illustrative samples of data security policies obtained from 4A's members.
March 06, 2012
This bulletin describes the 4A's Compensation Summit and provides 4A’s members with access to all content from the "How to Get Paid What You're Worth—Now" summit.