Reset Password| Help|
  • Print |
  • |
  • Share

Valuing Agency Intellectual Property 

Candice Kersh, Partner, Frankfurt, Kurnit, Klein & Selz PC looks at traditional and alternative practices, considerations and case examples associated with developing, protecting and leveraging agency developed ideas and work product.

Jump to the Video Presentation
View Table of Contents



Topic Approx. Time
New Business Process 0:34
Non-Disclosure Agreements (NDA) 2:28
      Confidentiality 2:40
      Ownership 3:28
      Indemnification 9:17
4A's Position Papers; Lessons Learned 13:38
      Preserve Ownership 14:08
      New Business/Agency Search Agreements 14:30
Carve Outs 16:40
Usage and Payment 17:15
Indemnification 18:38
Proactive: Agreements, Notices 20:00
Agency/Client Relationship 21:49
Value—What Agencies Do 22:08
Compensation Dialogue 25:28
Benefits of Payment for Value 27:50
Ownership 28:42
Limitations and Carve Outs 32:44
Compensation: 36:02
      Basic 36:30
      Special Services 39:27
      Incentive Compensation 40:15
      Alternative amd Additional Compensation 40:57
Possibilities for Change 46:48
End of Kersh Presentation 48:17
Kersh Questions and Answers Session 48:18–59:25
1. Are there examples you can cite of equity sharing arrangements? 48:21
2. Who should be involved in Intellectual Property and Ownership discussions? 50:20
3. Are clients really willing and interested in discussing value-oriented approaches (i.e., alternatives to traditional labor-based arrangements?) 52:04
4. Are there examples of agencies developing and commercializing their own IP? 52:57
5. Are there examples in new/emerging media where agencies have retained economic interest in the work they develop? 54:34
6. How are agencies getting paid when they develop video or electronic games or non-advertising properties for clients? 56:21
End of Kersh Q&A 59:25
  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Executive Leadership Program
October 13-15 | Management Training
Send your next generation of agency leaders to this three-day program at 4A's NYC HQ. This event always sells out, so register now.
> Learn More

View All Events

Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac
  Untitled 1
Untitled 1
Login error. Please try again.
Sign In