Reset Password| Help|
  • Print |
  • |
  • Share

ANA/4A's Agency Selection Briefing Guidance 

In 2011 the 4A’s and ANA published the Guidelines for Agency Search to document best practices for both clients and agencies to consider in the agency search and selection process. As a follow-up to those guidelines, the 4A’s and ANA believe there is an opportunity to further improve the productivity of the agency search-new business process by developing specific best practice guidance tools around the subject of briefings throughout the  agency selection process.

The intention of the ANA/4A's Agency Selection Briefing Guidance is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency, and give clients experienced in agency briefings additional best practices to consider.

Additional Resources:

 

 

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

View All Events




Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In