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New Business Tool Kit 

Tool KitThe following resources should be considered essential parts of the New Business/Agency Search portfolio for agency and advertiser professionals.

» 4A's Agency Search
Looking to unleash the next great ad campaign? Find the right 4A's Member agency for your business needs.

» Best Practice Guidance: Agency Search Agreements
The American Association of Advertising Agencies recommends that agencies execute new business agreements with client prospects at the outset of every agency search.

» Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New-Business Process
The 4A's recommends that agencies preserve ownership of new business-search ideas, plans and work product.

» Standardized Marketer New Business Questionnaire
The Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search.

» Guidelines for the Pursuit of New Business
The following nine points serve to emphasize the obvious need for agencies to add quality new business to both build the agency and replace lost or reduced revenues while remaining mindful of some current new business pitfalls.

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4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
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4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Early registration ends September 11.
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