Director of Marketing
Level of Experience
- To build strong and lasting agency/client relationships.
- To lead and strengthen the agency’s client teams in the competitive performance of building clients’ business.
- To ensure the superior performance of the marketing services department, which includes brand marketing, research, media, and sales promotion
- Reports to the President.
- Those reporting to this position are the heads of the media, research, brand management and sales promotion departments.
Duties and Responsibilities
- Establishes strategic marketing direction, long-range and annual planning for each account in the agency.
- Participates in new business pitches, with emphasis on the strategic marketing perspective.
- Maintains up-to-date knowledge in marketing, media, and research theory and technique. Keeps staff aware of new and significant developments and serves as a resource for all the staff.
- Recruits, hires, manages and evaluates personnel in his area, reviewing compensation, establishing staff account assignments. Makes recommendations to the Executive Committee on terminating or adding people.
- Actively trains his/her personnel in brand marketing, research and media.
- Promotes, when appropriate, the use of other agency services in executing the creative product and the total program – research, public relations, etc.
- Along with the Senior Vice President/Creative Director and President, prepares and presents annual presentation of agency’s credentials.
- Acts as marketing liaison with Senior Vice President/Creative Director.
- Maintains contact with key industry associations and organizations.
- Reviews all marketing strategies/research for clients as a “quality control” function.
- Assumes responsibility for health of agency/client relationships and achievement of client objectives.
- Achieves agency income objectives for each client.
- Assigns manpower (outside of creative) to particular clients.
- Forecasts agency revenue and department’s direct costs for year, based on client projections and income goals for his staff.
- Construction and negotiation of individual agency/client contracts to generate income in keeping with agency goals.
- Stays alert for opportunities to increase client activity and billing, as well as obtaining new business from existing clients.
- Income and growth goals for clients, as set by Executive Committee, are met.
- The agency’s reputation grows regionally and nationally as an agency that uses strong creative to build brands.
- Client reviews reveal satisfactory relationships and activities in the account service area.
- As problems arise in agency-client relationships, they are proactively and satisfactorily dealt with in keeping with the Executive Committee’s wishes to retain and grow the client’s business.
- As problems arise in employer-employee relationships, they are proactively and satisfactorily dealt with in keeping with the Executive Committee’s policies and prescribed harmonious corporate culture.
- Clients achieve their marketing objectives and credit the agency for their success.
- Agency positioning is competitively fulfilled in brand marketing, media, research, and sales promotion.
- Departmental budgets are met.
Download this job description.doc