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Director of Marketing Services 2 

Agency Function
11, Marketing

Level of Experience
2, Executive


• Has at all times an overview awareness of information developed by specialists and experts in the Group.
• Allocates department assignments among Group members.
• Prepares proposals to clients and prospects for special marketing projects.
• Carries out special marketing projects for clients.
• Provides marketing consulting services to account management groups.
• Suggests areas of marketing investigation.
• Reviews and critiques work prepared by Group members.
• Maintains Group personnel mix at an optimum level of skills/experience types.
• Plans and arranges for the continuing professional development of Group members.
• Represents the Group in interdepartmental projects.
• Prepares and oversees the department budget.


• Length and Type of Experience Normally Required:  A minimum of ten years balanced experience in marketing-related positions;  e.g., brand management, marketing, sales, account management.  At least half this experience should be with an advertising agency.  Should have exceptionally broad knowledge of all aspects of marketing.

• Education Normally Required:  Master’s Degree.

• Personality Traits and Other Standard Requirements:  Highly analytical.  Excellent judgment.  Skilled expository writer.  Effective oral presenter.  Able to comprehend and cope with a large number of creative and administrative projects simultaneously.  Sensitive to interpersonal relationships.  Able to inspire a high degree of confidence.  Able to revise and critique professional work constructively.  Able to motivate professional excellence.

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