Spearheads the strategy and development for integrated projects and ensures ever-improving service across multiple clients.
New products/services being introduced. New marketing/promotion techniques. New methods or channels of distribution for a particular group or groups of products/services.
To build strong and lasting agency/client relationships. To lead and strengthen the agency’s client teams in the competitive performance of building clients’ business.
To assist client / agency teams in the performance of their jobs through professional counsel in the following areas:
Marketing Plans & Strategy; and Merchandising & Promotion.
Has at all times an overview awareness of information developed by specialists and experts in the Group.
Allocates department assignments among Group members.
Has at all times an overview awareness of marketing analysis work being carried out by Associates. Allocates marketing analysis assignments among Associates.
Has at all times an overview awareness of information developed by specialists and experts in the group. Allocates department assignments among group members.
Keeps at all times completely current on: new products / services being introduced; new marketing / promotion techniques; new methods or channels of distribution for a particular group, or groups, of products / services.
The Senior Vice President of Marketing functions as the Agency’s principal consultant in developing advertising and marketing strategies and acts as the management representative of the Research Department.
This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency.