As an Account Director, you are responsible for supervising the day-to-day workflow of the media buying/planning staff on specific accounts. You ensure seamless integration of Planning and Buying functions at [AGENCY].
Purchases media space and time for advertisements
Responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others; has professional and client contact.
Oversees management of all media strategy/planning, accountable for the relationship with the client divisions including overall corridor satisfaction and management of expectations while ensuring that the work is on strategy, on time and within budget.
As a Local Broadcast Buyer, you are responsible for negotiating and placing the client’s broadcast media presence. You are also expected to be a market specialist and maintain a professional relationship with the station representatives
The Media Buyer is responsible for the negotiation and placement of all media for existing clients and new business, in addition to making special recommendations to be presented to the client and key account management personnel.
Purchases commercial air time and print space.
Work with Account Management/client to develop strategically sound direction; Develop and administer department budget: salaries, media research source materials costs, etc.
The Media Director is responsible for directing all activities in the Media Department.
Responsible for a broad involvement in the media planning process to expand individual knowledge base and media experiences.
Evaluate, recommend and plan media opportunities for assigned accounts.
Primarily responsible for total media planning and services on the accounts assigned to him/her. Supervises those Media Planners/Buyers and Media Assistants assigned to those accounts which are the Media Supervisor’s primary responsibility.
The Senior Media Buyer is responsible for the buying of all broadcast for existing clients.
Manages the day-to-day process of all media planning efforts for clients of responsibility.
The Senior Media Planner/Buyer is responsible for the planning of all media for existing clients and new business, in addition to research, development, and presentation of media plans and media buying.
Negotiate and steward broadcast buys for largest clients in largest markets.
As VP, Account Director, you are a seasoned professional whose level of experience and expertise are necessary to guide the agency’s media decisions on behalf of a given client(s).