Reset Password| Help|
  • Print |
  • |
  • Share

Director / Public Relations 

Agency Function
15, Public Relations

Level of Experience
3, Manager

REPORTS TO:    President

POSITION SUMMARY:  The Director / Public Relations is responsible for the flow
and quality of work throughout the department; managing the account team; retention and growth; and business development.

POSITION REQUIREMENTS/RESPONSIBILITIES:

Develops and markets agency’s Public Relations Division and its people/products.

Monitors and controls the revenue growth and profitability of the Public Relations Division.

Actively pursues new business opportunities.

Provides counsel to others in the department to help manage the overall workload.

Maintains top-level client contact.

Represents the department at agency new business and other meetings as needed.

Leads new business and agency retention efforts.  This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.

Works to manage department employees and evaluate staffing requirements.

Represents the division and company in the community through affiliation with non-profit/civic organizations and professional associations.

Maintains positive working relationships with agency’s other divisions, in order to enhance project workflow and cultivate new business opportunities.

Oversees division account planning, revenue growth, profitability, work quality, client relations and strategic development.

Sets the tone to create a spirit of department teamwork, enthusiasm and high quality.

TRAINING REQUIREMENTS:

• Sales Training & New Business

• Public Relations Conference

 

Download this job description.doc

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Learn More

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
> Learn More

View All Events




Untitled 1
 
Login error. Please try again.
Sign In