The Associate Media Research Manager has overall responsibility for daily work flow of media research area (i.e., print and broadcast) and reports to and assists the Media Research Manager.
Manages the research process workflow through the primary research specialty of the agency research team. Responsible for promoting the capabilities of the research team among internal and external clients.
Plans, budgets, and staffs department to provide marketing and advertising research services to the agency and its clients. Supervises and assigns responsibilities to research personnel.
Report on current dimensions of advertising media; review historical trends that are pertinent to current media usage; analyze new media for applicability to clients.
Manages Media Research Department, including training and development of personnel.
Supervises and manages all phases of media research, coordinating and analyzing information required by the Media Department in developing media plans. Supervises a staff of analysts assigned to the Media Research group.
Investigate new media, new applications or research. Report findings to Media Department.
Has overall responsibility for a broad media area (i.e., print or broadcast) and reports to and assists the media research manager.
Investigate, analyze, and evaluate all syndicated research services, and monitor quality of service provided by contracted services. Act as day-to-day contact for syndicated services.
Responsible for providing assistance to the supervisor/research director in all phases of the marketing research process.
Entry-level position responsible for learning research methodologies and principles and assisting in all phases of research projects by using analytic and writing skills.
Responsible for providing strategic leadership in the agency. Interacts effectively as a strategy partner and advisor with agency and client personnel.
To assist in the development and maintenance of a strong and lasting agency/client relationship through the effective use of research to aid the client’s marketing objectives, thereby contributing to agency profit.
To provide appropriate research materials and data needed to prepare clinical and scientific documents, presentations, and other promotional campaigns for the client.
The Research Project Manager is the principal manager of research and background information for the continued development of the company.
Responsible for managing all phases of the research process from project conception to client presentations. Develops research training for Strategy Team personnel.