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Assistant Account Executive 

Agency Function
2, Account Service

Level of Experience
4, Staff

Major Role

The Assistant Account Executive (AAE) works with agency Account Executives in directing and coordinating assigned projects. In this role, the AAE is responsible for sound, proper and timely execution of all assigned work.

Major Contacts

The nature of the AAE’s position requires on-going and in-depth interactions with both the agency’s staff and client representatives as represented by the following:

Internal -    The AAE reports to assigned Account Executives as directed by the Manager, Client Services. As assigned, the Account Executive has overall responsibility for the work to which the AAE is assigned. In this position, the AAE will work closely with all agency staff members in planning, analyzing and evaluating information for both programs and projects and in managing assigned activities.

External -   The AAE will have direct client contact with agency clients as may be assigned.

Major Responsibilities & Duties

The AAE has two areas of responsibility as may be assigned on specific projects and programs.

 A)    Planning, analyzing and evaluating information and agency output relevant to assigned client projects and needs. This may include the following:

  • Helping develop workable budgets and plans.
  • Collaborating with the AE and Account Supervisor in preparation of recommendations, marketing strategies and actions for the client.
  • Reviewing, analyzing material relative to client needs -- media results, research data, etc.

 B)     Coordinating and managing the activities necessary to meet the needs of assigned projects. This may include the following:

  • Handles assigned work requests in efficient, timely manner.
  • Assists in monitoring budget, research and similar items as assigned.
  • Maintains communications with appropriate agency and client personnel to ensure that assigned work is handled in a positive, timely and efficient manner.

Performance Evaluation Criteria

The AAE is evaluated on the quality of the agency output/service for assigned projects, the degree of client satisfaction and on the level of skills demonstrated in performing the job.

Work Quality

Listed below are the job result factors used in evaluating overall AAE performance. Each is defined in terms of the key observable and measurable events that indicate the quality of performance:

1.  Account Project Status (for assigned work)

  • Maintains positive relationship between agency and client.
  • Helps meet goals set for client.
  • Helps insure that agency output meets agreed-upon strategies and objectives.
  • Helps optimize agency productivity.
  • Helps agency keep ahead of client needs.

2.  Client Satisfaction

  • Receives individual praise for initiative, personal style and work style.
  • Receives timely client approval of agency output for assigned work.
  • Deals directly with client through client’s initiative -- rather than that of the Account Executive or Account Supervisor.


The process by which an AAE accomplishes his/her objectives involves a number of distinct skills and/or abilities as defined below. These skills and the key observable and measurable behavior associated with each are noted below:

 1.  Perception & Analysis - Ability to accurately identify the key elements of data or a problem; to understand the implications and impact of data or action on subsequent events; to generate appropriate solutions.

Understands the components of marketing and advertising strategies and applies same in making decisions.

  • Recognizes client needs and relates same to work plans.
  • Helps identify and anticipate potential problems and identify alternative solutions.
  • Recognizes the opportunity to utilize appropriate agency resources.
  • Recognizes constraints placed on projects by both the agency and client.
  • Knows when appropriate Account Executive, Account Supervisor and client approvals are required.

2.  Organizing & Planning - The ability to establish priorities and objectives; to gather, classify, categorize and readily retrieve information to meet deadlines.

  • Sets up complete and orderly project work plans on a timely basis.
  • Prioritizes assigned projects and revises plans when required.
  • Handles work flow on assigned projects so that no agency-caused project due-date extensions or revisions are required.
  • Develops complete project conference and status reports per agency guidelines.
  • Balances the importance of an activity versus the constraints that serve to prevent it from occurring.

3.  Decision-making - The ability to use sound and logical judgment in coming to a solution of a problem; and the ability to generate alternative solutions.

  • Balances the importance of an activity versus the constraints that serve to prevent it from occurring.
  • Makes realistic/workable commitments.
  • Recommends sound solutions and ideas.
  • Balances the needs of the client with the agency on assigned projects.
  • Heads off potential conflicts and problems before they materialize.
  • Involves appropriate agency resources.
  • Compromises when necessary to resolve an impasse.

4.  Initiative - The ability to take action by oneself without direction from others; to anticipate and develop solutions to problems without the aid of others for assigned projects.

  • Takes assignments readily.
  • Motivates self; needs no prodding or direction.
  • Offers unsolicited suggestions and ideas.
  • Gives extra effort and hours to the job.
  • Anticipates problems before they surface.
  • Maintains and continually improves personal knowledge base.

5.      Flexibility - The ability to maintain constructive behavior in the face of adversity; to manage stress and pressure in working through assigned tasks.

  • Changes course of action when appropriate or necessary.
  • Handles pressure and stress without sacrificing quality.
  • Maintains constructive project goal direction in face of unanticipated time constraints.

6.      Oral Communications - The ability to deliver clear, concise and accurate messages to others through oral means; to listen carefully to others.

  • Maintains clear communications channels with all agency personnel.
  • Organizing thoughts in a logical, clear and concise manner.
  • Is able to persuade or “sell” ideas to others.

7.      Written Communications - The ability to deliver clear, concise and accurate message through written means.

  •  Organizes thoughts in a logical, clear and concise manner.

Uses appropriate examples and/or analogies to clarify ideas and issues when necessary.

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