The Director of Paid Search has ownership and direct responsibility for providing thought leadership, strategic direction, new business solicitation and overall guidance within the marketing group.
Responsible for strategic management of major accounts.
Provide complete management of paid search campaigns against defined success metrics; responsible for planning, developing keyword lists and text creative, implementation, optimization and performance analysis
Manages teams, executes campaign development and management, and builds and maintains client relationships.
Engage in all facets of clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
Oversees the full scope of several paid search campaigns and manages small teams of strategists to create results.
The Search Engine Marketing Strategist (Planner) leads the efforts to increase site visibility, click through rates, and conversion rates for premiere clients.
The Search Supervisor assists and helps guide the development of client search engine marketing objectives and strategic direction of the account from an SEM perspective.
The Search Planner is steward of the search planning process and is expected to provide mid-level strategic recommendations to the senior search and media team and/or the client.