Inside the Campaign: “Tree-Roll” – Don’t skip this pre-roll ad and Busch will plant a tree

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Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.

Inside the Campaign: Deutsch’s DraftKings and “Barkley Knows Bets”

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DraftKings is bringing back last year’s iconic character, Dr. AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The cure? DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Together, Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook. Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.

Inside the Campaign: Fandom is at the Hilarious Centerof “Fansville,” Where Dr Pepper and College Football are Everything

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Dr Pepper is the fuel for college football fandom, and its new marketing campaign for the 2018-2019 season – Fansville – is a parody TV show drama that captures the emotional rollercoaster of college football fandom. The episodic-like campaign, created by Deutsch, tells the stories of passionate fans in a fun and humorous way through recognizable characters such as Brian Bosworth, Eddie George and Les Miles.

Starco Brands Announces Global Partnership With Deutsch

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Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

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To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.

JWT’s Matt Baker Heads to Deutsch as Chief Strategy Officer

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Baker will have oversight of Deutsch’s Brand Planning (traditional and digital), Data Analytics, and Communications Planning teams, working across all clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings, among others.

Deutsch Bolsters Creative Department with Addition of Justin Crawford and Carmen Love

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Deutsch announced it has hired Justin Crawford as SVP, creative director on 7-Eleven and Carmen Love as creative director on Uber. Crawford reports to Chief Creative Officer Pete Favat and Love reports to Executive Creative Director Jorge Calleja.

Atlantic & Artist Partner Group Launch Emerge, Nationwide Social Media-Driven Talent Search

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Companies Form Groundbreaking Partnership With AEG Presents, Deckstar, Deutsch & Spotify

Inside the Campaign: Deutsch’s “Dr. Aftkings” and “Play” for DraftKings

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside two new campaigns for DraftKings. Campaigns: “Dr. Aftkings” and “Play” Agency: Deutsch New York Client: DraftKings Program Background: Gearing up for the NFL season, the New York office of Deutsch this week launched two creative executions — “Play” and “Dr. Aftkings” — […]

“Always Be Three Steps Ahead” — Featuring Val DiFebo, Deutsch

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Bronx natives have put their stamp on all aspects of culture for decades now — and some might say Deutsch NY CEO Val DiFebo belongs on a list of icons from the “boogie down”.

Deep Focus, Grey, SS+K Alum Michelle Rowley Joins Deutsch as SVP, Group Planning Director

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Deutsch announced today that Michelle Rowley has joined the New York office as SVP, Group Planning Director to oversee strategy and insights on the global Johnson & Johnson Acuvue business and on new business efforts.

Deutsch Elevates Rachel Mercer to SVP, Head of Digital Strategy and Invention

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Since joining in May 2016, as VP, Digital Strategy Director, Rachel has amplified the output of Deutsch’s New York digital strategy department offering and, in addition to delivering incremental new business, was key in winning the social and digital business for AB InBev’s Busch brand.