D/V West will be tasked with developing a wide range of tactics designed to highlight Varian’s expertise and innovation to consumers and the healthcare community.

DeVito/Verdi took home a total of 13 honors at last week’s Racie Awards, the Retail Advertising and Marketing Association’s annual award show that recognizes the best retail ads, commercials, digital work and other retail-marketing efforts.

The award-winning agency Devito/Verdi was honored for its work on behalf of Mount Sinai Medical Center and North Shore/LIJ Hospital, both of New York.

DeVito/Verdi came out on top at the 2010 RACie Awards, walking away with nine honors, including the “Best of the Best Among All Ads” award for Ehrlich, which was selected during a final, live-vote at the show among top retail marketing executives.

DeVito/Verdi, which garnered more nominations at the National Retail Federation’s Annual Advertising Competition than any other agency, was nominated for commercials and ad campaigns on behalf of clients that span the retailing spectrum.