The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds.

The 4A’s is actively representing member concerns in the ongoing debate around the so-called “Do-Not-Track” (DNT) movement in Web browser technology.

We are honored that the White House this morning endorsed the work of the DAA and our participating associations in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.

DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.

Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.