DAA Leads New Effort To Increase Transparency In Political Advertising

Government Relations

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

Media Services

The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.

DAA to Senate: For Consumer Choice, Build on What Already Works

Government Relations

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

Media Services

Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds.

The 4A's Takes Position on "Do-Not-Track" |

Government Relations

The 4A’s is actively representing member concerns in the ongoing debate around the so-called “Do-Not-Track” (DNT) movement in Web browser technology.

A Message from 4A’s President-CEO Nancy Hill | Important White House Announcement

Marketing & Communications

We are honored that the White House this morning endorsed the work of the DAA and our participating associations in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet.

White House, DOC and FTC Commend DAA’s Self-Regulatory Program to Protect Consumer Online Privacy

Media Services

DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.

Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign

Media Services

Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.