Draftfcb is acquiring Hudson Global, a Tarrytown, NY-based pharmaceutical marketing company that offers integrated marketing solutions encompassing the entire pharmaceutical brand management spectrum.
At the 22nd annual Med Ad News Manny Awards 2011 gala event, held at the Sheraton New York Hotel and Towers, Draftfcb Healthcare secured three major awards including Most Creative Agency for the second year in a row.
In her new role as EVP, Group Management Director, Amber Edwards will lead the agency’s DTC (direct-to-consumer) healthcare accounts, including Novartis, Merck, Lilly and Amgen.
Diane DePaolis’ new role as EVP, Creative Director/Branding is newly created to further the scope of the agency’s creative offering with a dedicated branding center of excellence.