In a step designed to further accelerate its West Coast operations, Draftfcb today announced that Brooks Day has joined the agency’s San Francisco office as vice president of business development.

Air New Zealand has appointed Draftfcb San Francisco as its North American creative agency following a multiagency pitch run by Select Resources International.

To promote its new Alpha khakis and as a display of customer appreciation, Dockers shipped 600 online customers a pair of Alpha khakis, packaging the pants in tubes typically used for a bottle of whiskey.

Draftfcb San Francisco announced today that it has promoted three of the agency’s creative leaders—Colin McRae, Julie Scelzo and Tony Vazquez—to the role of SVP, Group Creative Director.

Draftfcb San Francisco announced today that the agency has promoted two members of the agency’s leadership team—Robbie Whiting and Vicki Wagner.

Draftfcb San Francisco announced today the hiring of Heidi Arkinstall as SVP, Group Managing Director; Paul Blockey as SVP, Planning Director; and Bobby Windisch as VP, Customer Intelligence Director.

Just in time for Spring, Pup-Peronir brand dog snacks announces today that it has launched Pup Routes, a state-of-the art web application designed to help pet parents plan a day of dog-friendly activities.

Dominic Whittles, president of Draftfcb’s West Coast offices, announced today that Draftfcb San Francisco has strengthened its creative leadership with the addition of Desmond LaVelle and Julie Scelzo.

Led by Draftfcb San Francisco, the “I’m Active” campaign debuted with a nationally televised commercial during the season finale of The Biggest Loser on Tuesday, May 12.