This past weekend NZI launched its long-anticipated brand campaign for the business insurance market in a format and style that promises to break new ground in the insurance category

This Valentine’s Day, for those who can’t experience the magic of Jamaica in person, Draftfcb is teaming with the Jamaica Tourist Board on a digital campaign that will let consumers’ love tweets be etched in the sand.

Draftfcb group managing director Yolanda Cassity has been elected an executive vice president of the agency.

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.

The principal lead creative behind Volkswagen’s wildly popular mini-Darth Vader phenomenon is bringing his force to Draftfcb in Southern California. Eric Springer is joining the Draftfcb Orange County office as EVP, Chief Creative Officer on January 2, 2013.

To further advance its expanding practice and competitive advantage, Draftfcb announced that Dr. Janet Rose has joined the agency in Chicago and will serve as Senior Vice President/Group Director of Retail Marketing Strategic Planning.

Draftfcb is acquiring Hudson Global, a Tarrytown, NY-based pharmaceutical marketing company that offers integrated marketing solutions encompassing the entire pharmaceutical brand management spectrum.

As a member of the TED community, Draftfcb will welcome this group of dynamic thinkers to the agency throughout the coming year for inspiration, idea exchanges, networking and learning opportunities for staff and clients.

Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.

Work done on a recent PFLAG campaign marks the first time that a story beginning on radio has been completed with mobile video, using Shazam technology to actually scan the dialogue.

Draftfcb has welcomed two senior executives to the agency: Jon Drawbaugh as SVP, Head of Integrated Production, and Donald Tench IV, more commonly known as “IV” (Four), as VP, Director of Interactive. Both will be responsible for leading their respective departments across the agency’s San Francisco and Seattle offices.

Current SOW practices are diverse, and can be problematic as a result. This paper explores the challenges and some possible solutions to help make SOWs more streamlined and successful.