BMW Financial Services Remains "Authentic" Through Viral Video Campaign Promoting Extended Vehicle Protection

The spots, produced by New York City-based G2 USA, enforce the idea of remaining authentic while highlighting various animals in a funny way, depicting “un”natural body parts.

Weight Watchers Assigns CRM Strategy Duties to G2

The scope of Weight Watchers’s assigning CRM strategy duties to G2 includes strategic planning, analytics, direct mail and eCRM.

G2 USA Names Kevin French as Executive Director, General Manager, G2 PA |

Kevin French will oversee the day-to-day management of G2’s Pennsylvania operations, a hub for the agency’s digital and interactive service offerings.

Caesars Entertainment Names G2 as Promotional Partner

G2 will be responsible for the strategic and conceptual development of national and local market multi-platform promotional campaigns.

G2 USA Names Jayson Elliot as Executive Director, User Experience |

Jayson Elliot is responsible for UX strategies for G2’s clients in North America.

Bruce Henderson Appointed as Chief Creative Officer for G2 North America |

Bruce Henderson will be responsible for leading the agency’s creative across all practice areas, including Branding & Design, Digital/Interactive Marketing, Experiential Marketing, Shopper/Promotional Marketing and Relationship Marketing.

G2 Appoints Brent Shedd as Executive Director, General Manager, San Francisco |

Brent Shedd is responsible for all G2 West Coast operations, including oversight of existing clients as well as development of new business opportunities in the region.

G2 Appoints Nancy Leibig as Executive Director, General Manager, Chicago |

Nancy Leibig is responsible for G2 Midwest operations based in Chicago, including oversight of existing clients, as well as development of new business opportunities in the region.

G2 Strengthens Agency Management Team Across North American Offices

G2, a top-five global marketing services agency, today announced key changes and additions to its North American management team.

G2 USA Names Eric Pakurar as Executive Director, Head of Planning and Strategy, North America |

Eric Pakurar will oversee planning and strategy teams across all G2 USA practices in North America, including Interactive Marketing, Promotional Marketing, Relationship Marketing and Branding and Design practices.

Aetna Launches "Healthy Food Fight" Initiative to Promote Wholesome Living Through Good Cooking and Eating Habits

Aetna is working with G2 USA to launch a new integrated, grass-roots awareness campaign designed to promote healthy cooking and healthy eating via an online recipe contest, live cook-off events and a sweepstakes.

G2 USA Names Lucia Matioli to New Role as Group Creative Director |

Lucia Matioli will oversee the branding and design creative teams in G2’s New York office.