The spots, produced by New York City-based G2 USA, enforce the idea of remaining authentic while highlighting various animals in a funny way, depicting “un”natural body parts.
The scope of Weight Watchers’s assigning CRM strategy duties to G2 includes strategic planning, analytics, direct mail and eCRM.
Kevin French will oversee the day-to-day management of G2’s Pennsylvania operations, a hub for the agency’s digital and interactive service offerings.
G2 will be responsible for the strategic and conceptual development of national and local market multi-platform promotional campaigns.
Jayson Elliot is responsible for UX strategies for G2’s clients in North America.
Bruce Henderson will be responsible for leading the agency’s creative across all practice areas, including Branding & Design, Digital/Interactive Marketing, Experiential Marketing, Shopper/Promotional Marketing and Relationship Marketing.
Brent Shedd is responsible for all G2 West Coast operations, including oversight of existing clients as well as development of new business opportunities in the region.
Nancy Leibig is responsible for G2 Midwest operations based in Chicago, including oversight of existing clients, as well as development of new business opportunities in the region.
G2, a top-five global marketing services agency, today announced key changes and additions to its North American management team.
Eric Pakurar will oversee planning and strategy teams across all G2 USA practices in North America, including Interactive Marketing, Promotional Marketing, Relationship Marketing and Branding and Design practices.
Aetna is working with G2 USA to launch a new integrated, grass-roots awareness campaign designed to promote healthy cooking and healthy eating via an online recipe contest, live cook-off events and a sweepstakes.
Lucia Matioli will oversee the branding and design creative teams in G2’s New York office.