Under the new agreement partnering Geomentum with AOL’s Patch, Geomentum will align with Patch to deliver scaled digital advertising solutions to its clients through the creation of locally versioned, hyperlocal advertising campaigns on Patch sites.

Sean Finnegan, Chief Executive Officer of Geomentum, today restructured the agency’s leadership team to focus on client growth and deeper integration between traditional and digital local media.

In addition to the significant investment Mediabrands has made over the past year into Geomentum’s powerful and proprietary media performance technology, the two appointments affirm Geomentum’s strategic position within the larger network.

The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.