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Site Search IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video
The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.
Trade Association Chiefs Ask Coalition for Better Ads to Establish Industry-Wide Compliance Program to Improve User Experience Across the Ad-Supported Internet
4A’s, ANA & IAB CEOs call for coalition to join forces with browser makers and delivery tech companies for self-regulation in implementing new digital ad standards.
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.
Industry Groups Urge Marketers to Address Online Piracy & Counterfeiting
The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.
Terms and Conditions for Internet Advertising – Newly Released Version 3.0 |
These Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, are intended to offer media companies and advertising agencies a standard for conducting business in a manner acceptable to both. When incorporated into an IO, this document represents the parties’ common understanding for doing business.