See It & Be It: Ad Agencies Need Young Talent

4A's Member

The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

Initiative Hires Leading Social Media Expert to Head Prophesee |

Marketing & Communications

Initiative, a performance-led media communications company, has appointed Raquel Krouse to head up the network’s social media solutions division Prophesee.

Initiative Launches Performance-Driven Approach to Communications |

Marketing & Communications

Initiative, a media marketing and digital company, is rolling out a new, performance-based approach to communications in which every aspect of its process and product is measuredand optimized for maximum return.

Initiative Creates New Worldwide Structure to Accelerate Growth |

Marketing & Communications

Initiative, a media marketing and digital company, has unveiled a new worldwide structure, with new roles and enhanced functions, designed to position the network at the forefront marketing performance-led communications.

Initiative Adds Print Director

4A's Member

The media, marketing and digital company Initiative has hired the highly regarded and versatile print veteran Carolyn Dubi as SVP, Director, Print.

Initiative Names Tim Spengler USA President; Alan Cohen President, Initiative West and Worldwide Innovation |

Marketing & Communications

In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.