The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]
Initiative, a performance-led media communications company, has appointed Raquel Krouse to head up the network’s social media solutions division Prophesee.
Initiative, a media marketing and digital company, is rolling out a new, performance-based approach to communications in which every aspect of its process and product is measuredand optimized for maximum return.
Initiative, a media marketing and digital company, has unveiled a new worldwide structure, with new roles and enhanced functions, designed to position the network at the forefront marketing performance-led communications.
The media, marketing and digital company Initiative has hired the highly regarded and versatile print veteran Carolyn Dubi as SVP, Director, Print.
In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.