The Crisis in Creative Effectiveness

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This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

4A’s and IPA Announce Alliance

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The 4A’s, the leading trade association representing the advertising agency business, announced that it will pilot the IPA Foundation Certification from its U.K. counterpart, IPA.