The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

If You Build It, They Will Stay |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – If You Build It, They Will Stay moderated by Andrew Graff, CEO, Allen & Gerritsen. Panelists include Eileen Benwitt, EVP, Chief Talent Officer at Horizon Media, Michael Burns, Head of Export at IPA, Diane Fakhouri, Sr. Partner, Executive Director of Learning & Development for North America at Ogilvy & Mather Worldwide, and Jennifer Frieman, Chief Talent Officer at Momentum WW.

4A’s and IPA Announce Alliance

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The 4A’s, the leading trade association representing the advertising agency business, announced that it will pilot the IPA Foundation Certification from its U.K. counterpart, IPA.