The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

If You Build It, They Will Stay |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – If You Build It, They Will Stay moderated by Andrew Graff, CEO, Allen & Gerritsen. Panelists include Eileen Benwitt, EVP, Chief Talent Officer at Horizon Media, Michael Burns, Head of Export at IPA, Diane Fakhouri, Sr. Partner, Executive Director of Learning & Development for North America at Ogilvy & Mather Worldwide, and Jennifer Frieman, Chief Talent Officer at Momentum WW.

4A’s and IPA Announce Alliance

The 4A’s, the leading trade association representing the advertising agency business, announced that it will pilot the IPA Foundation Certification from its U.K. counterpart, IPA.