A fireside chat with Michael Roth, CEO of IPG, discussing global challenges, the diversity debate, digital investments, and which agency models work best.
The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]
The Interpublic Group of Companies has officially announced the creation of Pipeline PS, a high-end production agency that addresses the needs of clients and marketing communications agencies.