4A’s Management Practitioners Forum (Monday, March 22, 2015) – Content Marketing: The Truth About Editorial Models moderated by Andrew Graff, CEO, Allen and Gerritsen. Panelists include Betsy Henning, CEO at Alling Henning & Associates (AHA), Jonah Bloom, Chief Strategy Officer at kbs+, Amy Worley, Managing Director, Channel Activation at VML, and Justin Rezvani, CEO & Founder at theAmplify.

Technologists from the ad/marketing industry gathered for the first day of the 4A’s second annual CreateTech Conference, during which they were given a glimpse of “the possible” in consumer engagement.