Event Review — 4A’s River States Council’s Transformation Series Program

The River States Council hosted their spring 4A’s Transformation Series program on June 15 at Bohan Advertising in Nashville, TN. The program enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Guitar Center Names McGarrah Jessee as Branding Partner

Building off of a recently completed brand strategy and positioning initiative, McGarrah Jessee is now in creative development for several national broadcast campaigns, the first of which began airing earlier this month.