McKinney “Mtern” Zoe Tang offers insight on what she learned while interning with the account management team at the Durham-based agency.
Created by advertising agency McKinney — makers of the online game SPENT, which invites players to live on the edge of homelessness — PAYBACK is in partnership with Next Gen Personal Finance, a nonprofit committed to ensuring that ALL students leave high school with the skills needed to thrive in an increasingly complex financial world.
The following op-ed was submitted by John Newall, president of McKinney. There is perhaps no topic in advertising that has been more passive-aggressively debated than account management and the value, or scorn, it creates. Some agencies have built their business models with the claim they don’t have it. Every four years, it seems, the trades […]
UNC Senior Barbrianna Adams awarded scholarship that aims to help diversify ad industry.
“Listen Like You Mean It” celebrates TuneIn’s commitment to provide the very best audio content in the world to over 60 million monthly listeners Durham, NC April 27, 2016 — TuneIn, the world’s largest audio network, has launched a new brand campaign created by its first-ever agency of record, Durham, NC-based McKinney. Coinciding with the 2016 Major League […]
McKinney announced today that it has named Sue Roche chief talent officer. Roche’s track record spans four decades of talent management leadership in the marketing and advertising, education and tech sectors.
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately.
Cheil Worldwide announced the acquisition of Durham, North Carolina-based ad agency, McKinney, effective immediately. McKinney will play a central role in the reinvention of Cheil’s network in the Americas and beyond.
Previously Partner and Group Account Director, John Newall, succeeds Jeff Jones, who has been named Executive Vice President and Chief Marketing Officer of Target Corporation.
Fall break won’t be the norm for 16 selected University of North Carolina at Chapel Hill School of Journalism and Mass Communication seniors who will trade three days of rest and relaxation for a deep dive into brand strategy.
Havas and McKinney announced today that McKinney’s management has acquired 100 percent interest in the agency from Havas.
McKinney was named a winner of the 2008 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility, as a leading practitioner of workplace flexibility in Durham and across the nation.