The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

The IPG Media Lab is the world’s first immersion and exploration center dedicated to bringing the most promising technologies from Silicon Valley & the Innovation Economy together with leading global brands to create solutions for marketing problems.

In addition to the significant investment Mediabrands has made over the past year into Geomentum’s powerful and proprietary media performance technology, the two appointments affirm Geomentum’s strategic position within the larger network.

The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.