In the 4A’s series “Inside the Campaign,” we highlight creative work from our member agencies. Here, Kinetic Worldwide takes us inside its summertime out-of-home campaign for Aperol Spritz. Campaign: Aperol Spritz Agency: Kinetic Worldwide, JWT New York, Mindshare Client: Campari Campaign Background: Gruppo Campari’s brand Aperol launched its first-ever out-of-home campaign, via Kinetic, just in time for al fresco summer […]

Carla Rubio made the leap from New York City to Miami in September to work as an account manager for the Latin American region at Mindshare.

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence

The 4A’s, the leading trade association for the advertising industry, held its third annual Strategy Festival from Oct. 24-26, where some of the most innovative and effective case studies were presented and awarded.

Almost 25 percent of adults would take their moms on a weekend trip for Mother’s Day—the most favored gift among a wide range of choices, according to a new Mindshare survey.

Mindshare has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio, said Antony Young, CEO of Mindshare North America.

Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.

GroupM today announced that Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named President of GroupM, a new position.

In her new role as Mindshare Canada’s Managing Director, Digital, Jodi Kasten will be responsible for Mindshare’s entire digital services, working directly with the company’s client teams and clients to build effective digital communications plans and digitally integrated strategies.

Phil Cowdell today was named Chairman of Mindshare North America, a new position for the award-winning GroupM media services agency.

Geoffrey Greenblatt, an eight-year media agency veteran with extensive experience in digital game development and gaming strategy, was named Director of Gaming for Mindshare North America, a new position.

Mindshare went beyond media this year, scooping up a total of three Gold, two Silver and one Bronze Lion across Cyber, Titanium and Integrated, Media and Outdoor categories at the Cannes Lions Advertising Festival.