The 4A’s will host its 23rd annual strategy festival, StratFest, on October 9-11 at Convene at 32 Old Slip in New York City. This year’s conference will mark the 50th anniversary since the planning discipline was first introduced to the advertising industry.

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.