The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

Key Digital Trends for 2018

Research Services

Ogilvy predicts the top five digital trends of 2018 in its annual trend report. 

LGBT-Inclusive Advertising is Driving Business

Research Services

Check out this survey from Ogilvy to learn about American attitudes towards LGBT-inclusive brands and businesses.