Advertising ROI, effectiveness, metrics, data and analytics
Ad-to-sales ratios, ad spending forecasts, and marketer budgeting plans
Slogans, number of impressions, attitudes towards advertising and more...
B2B social media, custom content marketing, media habits of business executives, and more...
The value of and keys to building strong brands.
Information on advertising awards programs, celebrity endorsements, and online creative best practices.
Marketing strategies including direct, green, new product, shopper, social, CSR, and word of mouth
Media buying, planning + measurement; programmatic; media inflation and cost trends; media habits and usage
Broadcast, print and digital production costs and trends
Advertising, marketing and communications trends