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LGBT Market 

 

To Reach LGBT Consumers, Think Social and Video First

Reaching the LGBT market requires a media plan heavy in social media, video, and both niche and mainstream cable networks, according to the latest research from GfK MRI. This article highlights the top TV networks, social media networks, and magazine genre preferences of the LGBT market.


2015 LGBT Home Buyer and Seller Survey

The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) conducted the largest survey of LGBT home buying preferences. Topics include:

  • Home life and neighborhoods
  • Concerns about housing discrimination and marriage equality
  • Real estate ownership and interest in buying a new home
  • Attitudes about home ownership
  • Priorities in a new home and home renovations
  • Experiences with real estate agents

LGBT Advertising: How Brands Are Taking a Stance on Issues

Google reports that pride advertising, campaigns that espouse messages of inclusion, equality, and diversity, is having widespread impact. Successful brand examples are featured.


Proud Parenting: 2015 LGBT Family Research Study

The Gay Ad Network gives a profile of LGBT parents and surveys their grocery shopping habits.


San Francisco Metro Area Ranks Highest in LGBT Percentage

Gallup ranks the top 50 U.S. metropolitan areas by percentage of the adult population who identify as lesbian, gay, bisexual, or transgender. This New York Times article, based on the above survey, helps round out the findings.


19th Annual LGBT Tourism & Hospitality Survey

LGBT travel motivations, business travel trends, hotel preferences and rankings, interest in gaming and casinos, family travel, top destinations, and use of mobile in travel planning are a few topics covered in this report from Community Marketing & Insights.


The 2013 National School Climate Survey: The Experiences of Lesbian, Gay, Bisexual, and Transgender Youth in Our Nation's Schools

The Gay, Lesbian & Straight Education Network (GLSEN) examines the policies, practices, and experiences that make LGBT students feel excluded from a school community and how their school experiences affect their lives outside of school and future plans. School safety, experiences of discrimination, reporting procedures and their effectiveness, and availability of support systems and resources are topics included in this report.


Meet the New Family

JWT Intelligence examines how the notion of family is evolving, highlighting the increased acceptance of same-sex families. Examples of how marketers are responding to new concepts of family and what it means for brands are included.


LGBT Community Survey 2014 

Community Marketing, Inc.'s annual survey provides insight into the economic concerns, purchasing behaviors, and media habits of the LGBT market. This year's report also focuses on family dynamics, real estate trends, LGBT terminology used in communications, and more.


Sexual Orientation and Health Among U.S. Adults

The CDC provides statistics on health-related behaviors, health status, health care service utilization, and health care access by sexual orientation in this National Health Statistics Report.


African American LGBT Community Survey

Community Marketing, Inc. and the Center for Black Equity released a report on the attitudes and behaviors of the African American LGBT consumer market. Key findings include: who they have come out to; how well a job corporate America does in reaching out to the Black LGBT community; and media consumption and purchasing behavior.


2013 LGBT Report

This report from Experian will:

  • Report on the growing trend of consumers identifying as LGBT
  • Track the rise in married gay and lesbian Americans
  • Explore household arrangements and cohabitation
  • Examine the earnings of lesbian, gay, and heterosexual Americans
  • Portion out the amount of money spent on discretionary goods and services
  • Highlight the importance of mobile in reaching this consumer segment
  • Identify the top LGBT content websites and what visitors are looking
  • Examine where visitors to LGBT content sites come from and what they are looking for.

The LGBT Financial Experience

Prudential takes an in-depth look at the financial landscape for the LGBT community to better understand their financial challenges and concerns.


Out Online: The Experience of Lesbian, Gay, Bisexual, and Transgender Youth on the Internet

In this report, the Gay, Lesbian & Straight Education Network (GLSEN) helps us understand the experiences of LGBT youth online. Topics range from demographics to harassment (both in-person and online) to the positive social support that can be fostered online.


LGBT: Leading the Mobile Era

Digitas finds that LGBT consumers are embracing mobile to manage family households, plan and book travel, and much more.  


A Survey of LGBT Americans

The Pew Research Center surveys LGBT Americans on their attitudes, experiences, and values in these changing times.


The State of the LGBT Consumer

Nielsen explores the shopping habits and buying power of lesbian, gay, bisexual and transgender households.

 

 

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My Notebook

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