The winners of 2018 Jay Chiat Awards for Strategic Excellence were announced at the 4A’s StratFest conference in New York City. The Grand Prix, which is selected from the Gold award winners, was awarded to McCann Worldgroup India for its “5 Words That Make Toilets India’s New Status Symbol.” The agency won a total of five awards at this year’s presentation, including the Agency of the Year, a new award in 2018.
The 4A’s will host its 23rd annual strategy festival, StratFest, on October 9-11 at Convene at 32 Old Slip in New York City. This year’s conference will mark the 50th anniversary since the planning discipline was first introduced to the advertising industry.
The 4A’s is committed to sharing the insights of industry leaders. In this edition of our “5 Questions” series, we speak with Pete Imwalle, EVP, COO at RPA. What’s the biggest challenge or opportunity facing the ad industry right now? The challenge: Margins are the biggest challenge facing the industry right now. There is simply […]