The winners of the 19th annual 4A’s Jay Chiat Awards for Strategic Excellence were announced at the fifth annual 4A’s Strategy Festival.
Starcom Mediavest Group (SMG) announced newly added video and native distribution channels to [email protected], the agency network’s proprietary technology platform that helps marketers scale quality content in real time.
Cablevision Media Sales today announced Total Audience Application (TAPP), an advanced data-driven tool that automates the planning of addressable and optimized linear television advertising campaigns.
Global media communications network Starcom MediaVest Group (SMG) today announced an industry-first addressable TV product-SMG MAPS TV- that activates and measures addressable TV audiences based on brand location visits.
Starcom MediaVest Group, a division of Publicis Groupe today announced the appointment of Kim Kadlec to the newly created role of President, GNC Americas and the promotion of Jodie Stranger to the also newly created role of President, GNC EMEA.
ASICS, the True Sport Performance brand, has appointed Starcom as their global media agency partner.
Laura Desmond, Global Chief Executive Officer (CEO) of Starcom MediaVest Group, has been named as Vice Chair of the Board of Directors of the Ad Council.
Based upon the National Association for Business Resources’ and the Michigan Business & Professional Association’s criteria of high quality human resource initiatives, SMG proved that its innovative strategies and practices are among some of the best within a diverse group of industries.