4A's Member Bulletins

Do You Have an Advertising-Related Legal Question?

The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.

Member Bulletin: 4A’s Announces New Positioning

Marketing & Communications

In this member bulletin, 4A’s shares information about the 4A’s new positioning, including the new 4A’s Promise and updated member Code of Conduct.

“Is President Trump Good for the Advertising Business?”

Government Relations

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

Member Bulletin: EU General Data Protection Regulation Bulletin

New guidance has been announced on EU General Data Protection Regulation (GDPR) for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.

4A’s Membership Survey Executive Summary

Marketing & Communications

In this member bulletin, 4A’s President & CEO Marla Kaplowitz shares results of the recent 4A’s member survey and what they mean for the direction of the organization.