Technologists from the ad/marketing industry gathered for the first day of the 4A’s second annual CreateTech Conference, during which they were given a glimpse of “the possible” in consumer engagement.
The 4A’s, the leading trade association for the advertising and marketing industry, will launch the second annual CreateTech conference from September 19–20 in Santa Monica, California.
The 4A’s announced today the launch of the first accredited advertising agency in the country run by high school students.
The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.
4A’s President and CEO Nancy Hill received AWNY’s “Changing the Game” award today during a luncheon held at the New York Hilton.
The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.
Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.
The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.
$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce