The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.
Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.
The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.
$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce