4A's Press Releases

4A’s Raises $346,000 for the 4A’s Foundation at 100th Anniversary Gala & Fundraiser

Marketing & Communications

Nearly 900 people gathered in New York’s Cipriani Wall Street on Wednesday, Sept. 27, for an industry milestone event: the 4A’s 100th Anniversary Gala & Fundraiser.

The gala raised $346,000 through ticket sales, sponsorships, and a generous $100,000 donation from Joe Erwin, president of Erwin Creates and 4A’s Foundation board chair, and his wife, Gretchen Erwin.

Trade Association Chiefs Ask Coalition for Better Ads to Establish Industry-Wide Compliance Program to Improve User Experience Across the Ad-Supported Internet

Marketing & Communications

4A’s, ANA & IAB CEOs call for coalition to join forces with browser makers and delivery tech companies for self-regulation in implementing new digital ad standards.

4A’s Elevates Margie Parker-Lamparillo to EVP of Learning and Development and Partnerships

Marketing & Communications

In her new role, Parker-Lamparillo will continue to evolve the 4A’s L&D practice and offerings and take on leading partnerships (sponsorships), working closely with its internal events team and external partners.

4A’s 2017 CreateTech to Examine A.I. and Creativity

Marketing & Communications

The conference – hosted at Deutsch’s 48,000-square-foot production facility for its in-house production company, Steelhead – promises to tackle a key question for industry players looking to expand into their digital toolkit: How is A.I. used in advertising and marketing today and how will it be used in the future?

4A’s Appoints Greg Stern as New Board Chair

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, today announced that Greg Stern, founding partner of BSSP, has been named chairman of the board. Effective October 1, Stern succeeds Bill Koenigsberg, founder and chief executive of Horizon Media.

4A’s Reveals Winners of 2017 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace.

4A’s Reveals Winners of the Inaugural Inspiration Awards at Annual Strategy Festival

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its inaugural Inspiration Awards, which recognized the work by companies and non-profit organizations who have brought insights to life through the use of both data and qualitative research practices. The winners were announced in New York City at the 4A’s 20th annual Strategy Festival (Stratfest), designed to explore the new frontier in planning, where data and human insight come together to inspire.

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

4A’s Names Louis Jones Executive Vice President of Media & Data Practice

Marketing & Communications

In his role, Jones will enable the 4A’s Media & Data Practice to amplify agency members’ collective voice with various partners and suppliers.

New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.